COMMENT APPLE A PRIS LE CONTRÔLE DE NOS VIES ? – Documentaire monde – AT
Ils pensent différemment. Ou pensent-ils seulement ?
Quand le marketing devient un culte et la pomme, une foi.
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Apple fascine, séduit, envahit. Ce documentaire critique, à la fois drôle et lucide, dissèque l’univers de la marque à la pomme à travers le regard d’un ancien fan inconditionnel. De la mort de Steve Jobs à la contre-culture récupérée, en passant par le neuro-marketing et le luxe technologique, APPLE TYRANNIE DU COOL interroge : comment une entreprise tech est-elle devenue une croyance mondiale ? Et que dit cette addiction du monde moderne ?
Un voyage éclairant entre sémiologie, spiritualité et désir d’appartenance, porté par Dimitri Kourtchine et Sylvain Bergère.
00:00 – Une idole nommée Steve Jobs
02:40 – Apple ou l’amour en danger
05:13 – La passion Apple : thérapie ou dépendance ?
08:00 – Origines spirituelles de la marque
12:05 – Apple récupère la contre-culture
15:12 – Le “cool” comme nouvelle religion
18:48 – Pourquoi Apple attire les artistes
21:29 – Créer avec un iPhone : révolution ou mirage ?
23:42 – Apple addicts : une communauté mondiale
25:04 – Luxe, snobisme et iPhone à 15 000€
30:06 – iPad à l’école : éducation ou distraction ?
33:23 – Identité numérique et invasion cognitive
36:43 – Apple, une religion moderne ?
42:37 – Facilité ou liberté : le dilemme Apple
48:55 – Résister, se déconnecter, repenser
Apple, la tyrannie du cool
Un film de Sylvain Bergere
Droits réservés ARTE
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وَاَللَّهِ مَا تَكَلَّمْتُ إِلَّا مِنَ الْجُوعِ وَالْفَقْرِ وَضِيقِ الْحَالِ. حَسْبُنَا اللّهُ وَنِعْمَ الْوَكِيلُ فِي مَن وُصِلْنَا بِهَذَا الْحَالِ. إِنِّي وَإِخْوَانِي الصّغَارِ صَارَ لَنَا ثَلاَثَة أَيَّامٍ بِدُونِ أَكْلٍ. كُلَّ سَاعَةٍ يَدُقُّ عَلَيْنَا صَاحِبُ الْبَيْتِ يَطْلُبُ الْإِجَارَ وَيُهَدِّدُنَا بِالطَّرْدِ إِلَى الشَّارِعِ إِذَا مَا دَفَعْنَا. حَسْبُنَا اللّهُ وَلَا حَوْلَ وَلَا قُوَّةَ إِلَّا بِاللّهِ يَا أَهْلَ الْقُلُوبِ الرَّحِيمَةِ، أَقْسِمُ بِمَنْ رَفَعَ السَّمَاءَ وَبَسَطَ الْأَرْضَ أَنَّا لَنْ يُوجَدَ دَاخِلَ بَيْتِنَا حَتَّى قُوتِ يَوْمٍ وَاحِدٍ غَيْرَ الْجِيرَانِ يَدُولُنَا وَنَحْنُ نُعَانِي الْأَلَمَ وَالْوَيْلَاتِ. يَامَنْ أَنْتُم تُحِبُّونَ أَبْنَائَكُمْ وَبَنَاتِكُمْ، نَحْنُ بَنَاتُكُمْ نُعَانِي وَنَتَالمُ، وَلَا أَحَدً يَنظُرُ إِلَيْنَا بِعَيْنِ الرَّحْمَةِ. أَنَا أُشَادِكُمْ يَامَنْ تُحِبُّونَ فِعْلَ الْخَيْرِ، حَيْثُ أَنَّا يَتَامَى وَمَا لَنَا أَحَدٌ، وَمُهَدَّدُونَ بِالطَّرْدِ مِنَ الْبَيْتِ إِلَى الشَّارِعِ إِذَا لَمْ نَدْفَعِ الإِجَارَ 𝟬𝟬𝟵𝟲𝟳716995906
My appeal to every Muslim, my brother or sister, the owner of the channel, I know that it is not my right to comment on your channel, but God is my witness that our circumstances are harsh and forced me to do this. Please forgive me. My brother, there is still a brotherhood of faith. I asked you for a bag of flour. My brother, we women cannot go out among men. There is still a woman with you. My brother, God has honored you. You are men. We are women. We cannot go out or work like you. My brother, where is the brotherhood of faith in your hearts? We are women. There is no brotherhood, no mercy, no compassion, no humanity. And give good tidings to the patient. It is the greatest hope while waiting for what we want. 𝟬𝟬𝟵𝟲𝟳716995906 '''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''''' How many times I called and talked and tried hard, but no one responded. Oh man, we are with you. My mother ordered us food from the restaurant. More and today. My mother left. Crying. She said, Why are you crying, my mother? She said, My daughter, I ask. God, that I may be honored by death. She said, Why, my mother. She cursed us. She said, "My daughter, today the restaurant owner insulted me. I said, 'Why?' I said, 'How can I be better than people?' I ask God, my daughter. May God gather me. With death alone, a gathering that is better than this humiliation and this humiliation. It is true. I am saying this. It diminishes my value and respect. But, man. I swear to God that I did not say this. I kiss your boots. I am so hungry that my conscience no longer allows me to let you go and ask us for food. I kiss your boots, man, and I ask you by God Almighty and in the Book of God, man, I kiss your boots, man. He has caused us harm, my brother, so that we can buy a kilo of flour and pay the rent. My brother, have mercy on us. He who is in the show will have mercy on you, He who is in the sky. My brother, this is my WhatsApp 𝟬𝟬𝟵𝟲7716995906 Whoever can help us, message me on WhatsApp. We will send him the full name. He will transfer us as much as he can. May Allah reward you. Allah knows that my family and I, our house rent is 15 thousand Yemeni riyals per month, and now we owe 45 thousand for 3 months. The owner of the house is one of those people who do not have mercy. By Allah, my brother, he comes every day and humiliates us and talks about us and wants to throw us out of the house and into the street because we were unable to pay him the rent. We will have until the end of the week, and if we pay him, he will swear by Allah that he will throw us out into the street without mercy. See my situation for yourselves. I ask you by Allah, the Living, the Eternal, to help me. By Allah, the Almighty, even at night we cannot sleep from fear. We do not have mattresses or blankets to warm ourselves from the cold. Everything is flooded from the rain, and we have no one but Allah and then you. My brothers, I kiss your boots, don’t turn me away empty-handed. Help us with whatever you can. Is it acceptable to you that we live in this place? We are girls and we have no one. Our father died in a car accident. Consider us your daughters and your honor, and help me with whatever you can. May God reward you ''''''''''''''''''''''''''''''''''''''''''''''''.°÷π÷π÷÷π`π^~_~÷`÷`π÷~_π`÷~ππ°~÷~π~π~÷~π~ππ~π…….،.، ……،.،..،.،..،.،.،..،.،..،.،.،.،…………..,.,..,.,.,.,..